The equipment finance industry’s biggest event of the year is almost here.  

The ELFA 65th Annual Convention takes place October 25-27 at the JW Marriott Desert Springs Resort and Spa in Palm Desert, California, bringing together lenders, lessors, OEMs and technology providers for three days of keynote speakers, educational sessions and dedicated time to explore the technology solutions taking equipment finance forward. 

This year’s theme ‘Invest, empower, expand’ speaks directly to the moment equipment finance companies are in: investing in the technology that modernizes how they operate, empowering their teams to make faster and smarter decisions and expanding into new portfolios and markets with confidence.  

NETSOL will be there and we look forward to connecting with the equipment finance community. 

A pivotal moment for the equipment finance industry  

Equipment finance companies are under pressure to do more with less: faster approvals, tighter risk controls and portfolios that span everything from agricultural machinery to construction equipment, all while legacy systems struggle to keep pace.  

The ELFA Annual Convention is where the industry comes together to tackle exactly these challenges and it’s the perfect setting for us to share how our proven Transcend Finance platform is helping equipment finance and leasing companies modernize without missing a beat. 

Future-proofing equipment finance with Transcend Finance 

Transcend Finance is an intelligent finance solution built for flexible, scalable equipment finance, designed to streamline partner programs and support diverse portfolios. It’s a modular, API-first, AI-enabled platform that unifies origination, contract management and wholesale finance on a single system, delivering configurable workflows, seamless integration and real-time data intelligence at scale.  

Instead of juggling disconnected systems and manual workarounds, lenders get one platform that grows with their business, whether they’re financing heavy machinery, agricultural equipment or specialty assets. For partner-driven programs in particular, that means faster onboarding, more consistent decisioning and a better experience for every dealer and vendor in the network. 

A trusted partner to equipment finance leaders 

NETSOL proudly serves leading equipment finance and leasing companies across North America and around the world, supporting lenders, captives and banks as they navigate an increasingly complex and competitive market.  

That track record has not gone unnoticed. NETSOL was recognized by Monitor Daily as one of the ‘Most innovative companies in the equipment finance ecosystem’ for three consecutive years, in 2021, 2022 and 2023, a reflection of our sustained commitment to pushing the industry forward.  

Senior leaders from NETSOL have also been recognized on multiple occasions by Monitor Daily, selected for various equipment finance-oriented leadership honors that highlight the depth of expertise behind our platform. 

Recent momentum: BMO Equipment Finance moving to Transcend Finance 

Just last month, we announced that BMO Equipment Finance in the United States is moving its equipment finance portfolio from NETSOL’s legacy LeasePak platform to Transcend Finance, building on a relationship spanning more than 30 years.  

This transition reflects exactly the kind of long-term partnership NETSOL is built on: supporting our customers not just at the start of their journey, but for decades, as their needs evolve and their businesses grow. For an institution the size and stature of BMO to choose Transcend Finance for its next chapter speaks volumes about where the platform, and the industry, are headed. 

Join us at Booth 4 and 5 

NETSOL will be on-site throughout the ELFA Annual Convention in Palm Desert and we’d love to connect.  

Representing NETSOL will be: 

Doug Jones - VP Operations   

Michael Ramsey - VP Sales, Transcend Finance 

Haider Naqvi - Chief of Staff  

Stop by Booth 4 and 5 to see Transcend Finance in action, talk through what modernization could look like for your organization and connect with a team that has spent decades helping equipment finance companies grow. Whether you are exploring a platform upgrade, expanding into new segments or simply want to compare notes on where the industry is headed, we’d welcome the conversation. 

We look forward to a great few days in Palm Desert. See you at the Convention. 

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