NETSOL Europe has market-leading capabilities in wholesale stocking finance with its cloud-based configurable platform – Transcend Finance – which Mr. Bryant will help lead. The platform provides out-of-the-box API integrations and mobile apps that support lenders, dealers, and auditors in managing and processing an efficient, scalable, and seamless stocking finance operation. Wholesale funders can streamline processes, manage risk, reduce costs, and increase dealer engagement while improving customer satisfaction.

Mr. Bryant brings 20 years of experience in asset finance sales, including leadership roles for Lombard, Capital Bank, GE Capital, and First National. He also brings extensive experience in stock finance, including Macquarie, BNP Paribas Personal Finance, and Haydock Finance. Mr. Bryant is an expert in building and scaling stock finance businesses, encompassing sales, operations, systems, business rules, and effective credit teams.

"I am delighted that Simon is joining our growing NETSOL presence in Europe," said Jason Hurwitz, Sales Director at NETSOL Europe. "His deep industry expertise in building wholesale stocking businesses in the United Kingdom and Europe gives him the unique ability to support new and existing stock finance companies with their growth plans and strategies. His experience aligns perfectly with NETSOL Europe's strategy to provide a consultative, expertise-led approach to its clients."

"With increased rigidity in pricing and sales processes, NETSOL Europe is seeing renewed and elevated interest in wholesale stocking finance capabilities, which are increasingly being seen as both profitable growth units and essential boosts to a wider dealer finance proposition," said Mr. Bryant. "I'm thrilled to join the company during an exciting period of growth and look forward to helping build and lead our wholesale finance solution."

"I'm thrilled to join the company during an exciting period of growth and look forward to helping build and lead our wholesale finance solution."

Simon Bryant

Head of Wholesale Sales